The Pros and Cons of Responsive sites and Mobile sites
There has been a lot of debate about what is better, responsive sites or mobile sites, the truth is that there is no exact science on it. However, mobile optimization has become more in trend with the past of the years, so is not a surprise that Google is starting to give more value to mobile sites and mobile searches.
Mobile optimization is the next frontier for SEO, almost 30% percent of global traffic is doing using mobile devices, so the importance of having a mobile or responsive site has become a real necessity.
Here we will try to clarify the difference of responsive against mobile so you can come up with a better decision when you approach your developer.
This sites allows a single website that automatically fits the screen size of the device on which it is being viewed. This is made by adapting the complete content on the site to deliver the same level of comfort and usability.
- One website. All your content administration in one place.
- One URL. No redirects. Your visitors just need to type one address to find you anywhere.
- Easy SEO. No need to create separate content, every update or information will go to both sites creating an easy way to manage your website.
- Easy Marketing. No extra work for the marketing department.
- Lower cost. One website is cheaper than two.
- One website. It will require that our team put different emphasis on the same page to increase and maximize conversions in the different platforms.
- Technical. Some old browsers are note ready for responsive sites.
- User Experience. Mobile sites can be very efficient to attract clients, while responsive sometimes can be hard to use for some people in their devices.
This websites are design with the only purpose to be browse in the mobile devices. They are small version of the sites with the only focus on satisfy with specific information to the mobile users.
There are a few principles to follow when developing a mobile website, like organizing your content into one column layout for a more ergonomic user interface.
- User experience. Completely optimized for mobile devices, lots of benefits and limitations of the platform.
- Speed. Your website will load fast and easily.
- Cost. Reasonable price for the value.
- Benefit from local search. Mobile optimized websites have better chances to rank.
- Immediately accessible.
- Multiple URLs. Your customer has to remember at least your mobile and regular URLs.
- Maintenance. Update two sites at the same time.
- Not Universally Compatible. Sites will have a problem of compatibility with different mobile devices.
So which is the best solution for you and your business?
First of all you need to put in consideration your business goals and your business capability. If you are looking for something that can be easy to update, doesn’t require to much time or knowledge, a responsive site could be your solution.
However, if you want to give your customer a unique experience with specific features and easy access on the road, you and your business should go on with a mobile website, making the users feels more in control of your products or services and having a better access to them.
To answer this question you should consider your business goals. Of course, there is no reason why a business can’t have both a mobile website and native app. Or you may choose to have a responsive website for desktop and tablets, a mobile website for mobile phones and also be presented with a native mobile app in each of the OS app stores. This basically depends on the scale of your business and the budget you are willing to allocate for the project.
One thing is clear: The best solution is the one that works best for your user!